If you would like to collab or have any questions, give me a shout. → liuweijiun@gmail.com

PROJECT

Inspiration feeds

STA|Boards of creative resource (skincare)|Pinterest

亞星通|線上設計資源再整合(保養品)

DATE

October 29th, 2021

PLATFORM

Pinterest

DESIGNER

Weijiun
Ariel
1C
Celine

LINK →

STA : creative

● Issue:
In a project, everyone has their own ideas and expectations about the best way to display a marketing plan or a design layout. However, there is few standards of a brilliant typography or reference to help shrink the gap of those expectations.

● Direction:
❍ 4W1H to decide the solution(who are users、what kind of styles、when to publish、where to collect、how to integrate)
❍ To define different types and topics of design then classify into each boards on an oline platform so it can be easy to update.
❍ To explain to all the members in creative department how the platform works and the beneficial effect it brings on their project. (Seminar)
❍ Creat a google form for feedbacks then improve it.

● Objective:
❍ Building the Inspiration feeds based on Pinterest platform so every members can follow the sharing account and access to those resource easily.
❍ To start with 3 categories 【Colours】 【Campaigns】 【Styles】. It will be accessible and quick to find out which topic of boards that users are looking for.
❍ To hold a seminar.

● 4W1H:
❍ WHO:sales / marketing specialist / designers / clients
❍ WHEN:preparation of proposals / layout structure
❍ WHERE:Pinterest
❍ WHAT:【Colours】【Campaigns】【Styles】
❍ HOW:Create several boards into 3 above categories and save good resource in those boards.

● Event:
❍ October 29, 2021|Inspiration feeds seminar|3-4PM
❍ January 28, 2022|【Inspiration feeds Award】(submission of project with our platform supported)
❍ Rewards|A ticket for reserved seat in department conference (you can have a seat you want without arriving very early) and a free cake voucher.

● 議題:
業務 / 企劃 / 設計,溝通過程中可能有不同的想法及期待,在各崗位也有會有不同的考量, 製作呈現上較少有標準或參考輔助來減少想法的落差。

● 方向:
❍ 4W1H的形式決定整體方向(使用者、哪幾種風格、時程、放在哪、怎麼進行)
❍ 定義每一項風格並著手收集參考圖&LP,最終歸類於可隨時更新之平台上(決定更新頻率進行更新)
❍ 實際與企劃、設計們說明使用方法(以說明會形式也可)並實際運行
❍ 收集實際運行後的反饋,並針對每一項反饋去做改善優化(每週或是每月進行報告)

● 目標:
❍ 利用 Pinterest 平台讓每個成員可以共同追蹤使用資源。
❍ 規劃分類主題,讓使用者更清楚快速找到想要的設計風格,依據 【顏色】 【節日活動】 【風格】分類。
❍ 開辦使用說明會。

● 4W1H:
❍ WHO:業務 / 企劃 / 設計 / 客戶
❍ WHEN:構成討論 or 提案規劃
❍ WHERE:Pinterest
❍ WHAT:【顏色】【節日活動】【風格】
❍ HOW:可依據以上3個主題討論製作方向

● 活動:
❍ 2021年10月29日|參考書使用說明會|3-4PM
❍ 2022年1月28日|頒獎【亞太盃-製作界統一舞蹈大賽】(徵件反饋投稿)
❍ 獎項|一張部門會議的座位預約席次(不需提早到會議室,幫你保留座位)+一張蛋糕兌換券

❍ seminar wristband and invitaion ↓

❍ new public account for creative reference related to skincare ↓

❍ seminar email ↓

❍ seminar presentation powerpoint ↓