The word “pose” in Taiwanese means a person pretends he/she has knowledge on something but that is not the truth. The sentence “I ＿ ＿ therefore I pride” goes viral these years standing for a situation which makes them unconfident, however the fact exactly because it is not the majority makes people find it more valuable.

⊘Brand Philosophy：
When the Covid pandemic is coming along with the pressure of social disruption around the world, I choose to stay positive with a sense of humour.
時代在走，自信要有。

⊘Brand Endorser：

台語的「假會」常被用來諷刺某人不懂裝懂， 「我ＯＯ 我驕傲」為流行用語，常用於非主流的人事物，增加其自信。

⊘品牌精神：
當疫情迎我而來，當社會壓力迎我而來，我選擇堅強幽默地面對！
時代在走，自信要有。
來自蜜雪兒‧歐巴馬的啟發：
『重點不在於追求完美，也不在於你最後把自己帶向哪裡。讓別人認識自己、聽到自己，創造屬於自己的獨特故事。』

⊘品牌代言人：
自由的假會女神
她驕傲的眼神絕對不言而喻吧。
她高舉的不是火炬，而是我假會我驕傲的代言飲品啊～