If you would like to collab or have any questions, give me a shout. → liuweijiun@gmail.com

PROJECT

Skin Consultation

Landing pages for Mediplus skin consultation.

美樂思肌膚檢測

DATE

November 25th, 2020

CLIENT

Mediplus | 美樂思 | メディプラス

DIRECTOR

Ai Nakatsukasa | Weijiun

DESIGNER

Weijiun | Aiden

CODING

シヨウ

LINK →

Skin Consultation

Skin Consultation is a project aims to help customer understand their skin condition and choose appropriate skincares or methods. My team and client - Mediplus decided to create this consultation with 5 simple questions and provide recommended skincare to customer meanwhile the product could get much exposure.

❍ Consulting experience (for customer):
→ skin problems
→ skin counsultation
→ get the result with recommended skincare
→ get discount on product

❍ Brand exposure (for Mediplus):
→ create segments form the result of skin consultation
→ match product and segments
→ make marketing strategies and aim at specific segments


5 questions
Q1:Please select your age group.
20-29 | 30-39 | 40-49 | 50+
Q2:Please select the area of ​​the face occurs the most skin problems.
forehead | nose | cheeks | chin
Q3:Please slect the period or situation when you usually have skin problems.
| Before menstrual period.
| When you don't get enough sleep.
| When you have an unbalanced diet.
| During the change of seasons.
Q4:Please select your skin type.
| dry
| combination
| sensitive
| oily
| normal
Q5:How would you like to improve your skin condition?
| Dreyness of the face and seperation after makeup.
| Oily skin before makeup.
| Dull skin and loss of elasticity after waking up in the moring.
| Tightness after face washing.
| Blackheads appear on the face.

為美樂思保養品牌規劃「肌膚檢測單元」,幫助顧客了解自己的肌膚狀態,並選用適合的保養方式。為其討論及設計 5道基礎問題, 透過簡單互動方式讓顧客完成小測驗,也為品牌增加主推商品的曝光度。

❍ 消費者體驗:
→ 肌膚困擾
→ 進行肌膚檢測
→ 獲得保養建議及推薦商品
→ 體驗美樂思保養品

❍ 品牌曝光規劃:
→ 肌膚檢測進行分眾
→ 配對肌膚困擾與保養品功效
→ 曝光適合的商品


5道基礎問題:
Q1:請選擇您的年齡
20-29歲 | 30-39歲 | 40-49歲 | 50歲以上
Q2:感到困擾的肌膚部位?(請點選臉部示意圖)
額頭 | 鼻子 | 臉頰 | 下巴
Q3:膚況不佳的時間是?
| 生理期前
| 睡眠不足時
| 飲食不均衡
| 換季期間
Q4:請選擇您的肌膚類型?
| 乾性肌
| 混合肌
| 敏感肌
| 油性肌
| 中性肌
Q5:您最在意也最希望獲得什麼改善?
| 妝後的乾燥和脫妝問題
| 妝前的黏膩感
| 早上起床,肌膚暗沉,沒有彈性
| 洗臉後的緊繃感
| 臉上毛孔的黑頭浮出