Mediplus｜Gel Cool

⊘Product cards with free sample in COSMED shops：
Recommended skincare especially in summer. Everyone can get a card with free sample of Gel Cool from any COSMED shops.
The way is to increase brand exposure and reach those potential customer who has to buy related skincare or just like shopping in the store.

⊘Slideshow on Line (social media)：
A slideshow promotion in official Line account, the most popular social media in Taiwan, raises customer awareness of skincare and presents its merit to all the followers.
Since the Covid pandemic spreads quickly and reach the first peak during May in Taiwan, almost everyone started working form home. The weather getting hotter especailly from May to August, whether staying at home or going out with mask, the scorching summer day can be pretty unbearable. This is the best opportunity for Mediplus to demonstrate how can Gel Cool get your skin cool off and the related information such as ingredients and steps which consumer may interested. The way of slideshow is my proposal for the client to build the connections between their skincare and customer's lifestyle in an appropriate time.
The good communication between brand and their lovers definetly help maintain brand loyalty.

美樂思｜涼感植萃水凝露

⊘康是美試用包：
夏季適用推薦商品，於門市發放免費試用包，提升商品曝光度。

⊘Line多頁訊息：
因遇上台灣第一波嚴重疫情升溫，幾乎全面居家工作的生活型態，炎炎夏季為改善口罩及天氣帶來的悶熱感， 於官方Line帳號，利用多頁訊息方式，提供品牌愛用者更多涼感凝露的成分與使用方法等資訊。
透過社群進行簡單互動，並緊扣當下的生活型態，讓TA能保持品牌忠誠度。