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PROJECT
Charlesphy
Charlesphy|CIS|Brand Design
茶室啡|品牌視覺設計
DATE
Oct 18th, 2022
CLIENT
Charlesphy|茶室啡
DESIGNER
Weijiun
The geographical condition in Taiwan has advantage of tea plantation
with great soil and irrigation system.
Charlesphy is a new brand launched by ZHUANG - Turkey rice which is a well known resturant
in Taichung. Charlesphy offers quality Taiwanese tea and coffee.
The logo consists of 4C standing for Cups of Coffee
and Cha from Charlesphy and the 4 pieces of tea leaves in the middle.
Every elements is important for Charlesphy to make a cup of tea and coffee as if its logo connects
and combines with 4C and 4 leaves.
茶室啡是莊家火雞肉飯推出的新品牌。
台灣有得天獨厚的條件,孕育好茶、好水、好味道,
一起迎接全新的「茶室啡」吧!
C字母為主要形體,意涵CHA、COFFEE,與商品茶飲、茶杯結合,組成的Charlesphy。
中間由4片茶葉對稱,表現好茶葉、好味道,由4個C環環相扣,只提供好品質的茶。













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