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PROJECT

Charlesphy

Charlesphy|CIS|Brand Design

茶室啡|品牌視覺設計

DATE

Oct 18th, 2022

CLIENT

Charlesphy|茶室啡

DESIGNER

Weijiun

The geographical condition in Taiwan has advantage of tea plantation with great soil and irrigation system. Charlesphy is a new brand launched by ZHUANG - Turkey rice which is a well known resturant in Taichung. Charlesphy offers quality Taiwanese tea and coffee.

The logo consists of 4C standing for Cups of Coffee and Cha from Charlesphy and the 4 pieces of tea leaves in the middle. Every elements is important for Charlesphy to make a cup of tea and coffee as if its logo connects and combines with 4C and 4 leaves.

茶室啡是莊家火雞肉飯推出的新品牌。 台灣有得天獨厚的條件,孕育好茶、好水、好味道, 一起迎接全新的「茶室啡」吧!

C字母為主要形體,意涵CHA、COFFEE,與商品茶飲、茶杯結合,組成的Charlesphy。

中間由4片茶葉對稱,表現好茶葉、好味道,由4個C環環相扣,只提供好品質的茶。